Here you can find all our features
At OneTrack we don’t believe in secondary technologies. That’s why we developed new and advanced tools to optimize your tracking experience.
How much does OneTrack track?
Compared to other platforms OneTrack is able to capture up to 3x more customer data:
Server side tracking/server to server
With OneTrack you don’t have to rely on tracking in a third party context anymore. We provide you with your own OneTrack server and an advanced server side tracking method.
OneTrack advanced fingerprinting
OneTrack advanced fingerprinting assignes a unique fingerprint to every visitor of your page so that you’re able to track your customers more accurately.
Advanced e-mail tracking
With OneTrack you can accurately track who opened your e-mail campaign, who actually read it, who clicked and who also bought. This makes your retargeting process a lot easier.
Phone sales tracking via CRM
With OneTrack you’re able to track all of your phone sales made via your CRM.
Custom tracking code
At OneTrack we don’t provide you with a simple plug and play solution. Instead, the tracking of every single customer is customized to their individual needs.
OneTrack Dashboard
This is what you can track and analyze on your OneTrack dashboard.
This is what you can track and analyze on your OneTrack dashboard.
Have an overview of all your customers and edit their profiles easily.
See all of your most important numbers in one view.
OneTrack AI attribution modeling
Use machine learning to analyze user behaviour outside and inside the web.
Up to 2 years attribution window
Forget attribution windows of 24 hours or a maximum of 28 days. With OneTrack you’re able to track and attribute all of your data to a timeframe of up to two years.
without
OneTrack
max
1
max
with UTM
730
days
with and
without UTM
without
OneTrack
max
7
days
without UTM
Attribution models by choice
Customized tracking and attribution models in no time.
Last Interaction
In the Last Interaction attribution model, the last touchpoint would receive 100% of the credit for the sale.
Attribution models by choice
Customized tracking and attribution models in no time.
Last Non-Direct Click
In the Last Non-Direct Click attribution model, all direct traffic is ignored, and 100% of the credit for the sale goes to the last channel that the customer clicked before converting.
Attribution models by choice
Customized tracking and attribution models in no time.
Last Google Ads Click
In the Last Google Ads Click attribution model, the last Google Ads click would receive 100% of the credit for the sale.
Attribution models by choice
Customized tracking and attribution models in no time.
First Interaction
In the Last Google Ads Click attribution model, the last Google Ads click would receive 100% of the credit for the sale.
Attribution models by choice
Customized tracking and attribution models in no time.
Linear
In the Linear attribution model, each touchpoint in the conversion path would share equal credit (25% each) for the sale.
Attribution models by choice
Customized tracking and attribution models in no time.
Time Decay
In the Time Decay attribution model, the touchpoints closest in time to the sale or conversion get most of the credit while the rest gets less credit the further it's in the past.
Attribution models by choice
Customized tracking and attribution models in no time.
Position Based
In the Position Based attribution model, 40% credit is assigned to each the first and last interaction, and the remaining 20% credit is distributed evenly to the middle interactions.
Profile data enrichment via data brokers
Enrich your customer profiles with additional information like geo and weather data to advertise more specifically and run unique campaigns fitted to your target group’s location.
Click fraud protection
With OneTrack you’re able to pinpoint users that are attempting fraudulent behavior, while keeping your trusted users unhindered.
Programmatic Advertising
Bring your media buying to the next level and start to advertise fully automatically with OneTrack.
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